Unified View of Customer Analytics
For a more profitable relationships one must answer support calls through up-selling products and gather data from every customer touch point. Bilytica Mena gives a 360° view of customer which provides you the ability to gain a complete analysis of every customer, providing various company functions with insight on how to significantly improve the customer experience at each interaction.
- Organizational silos can lead to a fragmented view of the customer and an inaccurate understanding of their needs and frustrations.
- Marketing, support, sales and product managers often avoid sharing their data across the organization due to the cultural barriers.
- Valuable customer data is hidden in online web logs, clickstreams, social media postings and external data sources